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It was meant to be another morning segment — until it wasn’t. As the update unfolded live, the show shifted from routine to raw emotion, leaving viewers stunned and colleagues visibly shaken
Good Morning Britain presenter Charlotte Hawkins shared some breaking news with viewers on Wednesday’s instalment of the ITV show.
On Wednesday’s edition of Good Morning Britain, ITV presenter Charlotte Hawkins delivered some breaking news to viewers regarding the rates of inflation.
During the programme’s announcement, which also featured Susanna Reid paying homage to a Hollywood legend earlier, the presenter disclosed that the latest statistics spelled ‘bad news’ for Prime Minister Keir Starmer.
She stated: “We start with breaking news. In the last hour, the Office for National Statistics has released the latest official inflation figures.
“It’s more bad news for Sir Keir Starmer and for everyone struggling with the cost of living crisis. Inflation in August stayed at 3.8%, that is well above the 2% target, with some goods such as food, continuing to go up in price.”
The Good Morning Britain presenter informed viewers that food and drink inflation had climbed to 5.1% in August. Passing over to political correspondent Louisa James, the ITV presenter provided additional details about the statistics, reports Wales Online.
Good Morning Britain share ‘bad news’ for Prime Minister in breaking announcement(Image: ITV)
Charlotte continued: “Hello, Louisa. This is more bad news, isn’t it? For the Prime Minister, after, it’s fair to say, it’s a difficult week.”
Louisa responded: “Yeah, it is the detail behind that headline figure of 3.8% which is significant because yes it does show that food inflation has risen for the fifth consecutive month.
“Now, that is offset by a reduction in air fares, which is why the overall figure has stayed the same. But, for context, that 3.8 figure is much lower than the peak of inflation, which was in 2022.”
Louisa, presenting the latest economic update on ITV, highlighted a graph showing inflation’s steady climb since April.
She elaborated: “That was when there was a big rise in a whole load of household bills and also when the government brought in increases in employer national insurance, which some companies say they’re being forced to pass on in the form of higher prices.”
The presenter then conveyed the Conservative Party’s reaction, noting: “That is why the conservatives have called this figure, ‘worrying news for families’. Blaming, what they call, Rachel ReevesShe concluded: “Mainly because it makes things more expensive, but also because it reduces the chance that the Bank of England will cut interest rates when it needs to decide that tomorrow and that, of course, affects people with mortgages.” ‘mismanagement of the economy.”
Louisa further explained that the rising inflation puts the government’s pledge to improve financial wellbeing under scrutiny.