“So when you say, in July, it will begin within weeks then people naturally assume that is weeks and not months. So don’t you need to be a little bit more honest with people?”

The Minister was left stuttering as she reiterated that the scheme is “on track” and insisted that they have been “very clear that this is a pilot scheme” and will “need test systems”.

Despite the grilling, some fans at home deemed the chat to be “biased”, a “fluff piece”, and even “farcical” due to Ed Balls’ position on the ITV breakfast show.

One fan fumed on X/Twitter: “Here we go…Ed’s mouth will be firmly closed and they won’t grill the useless Yvette Cooper. #gmb #bias.” Another added: “Was that an attempt at an unbiased interview? Because Ed was off screen #GMB.”

While a third complained: “Seriously @ITV! Having #YvetteCooper on and ‘Smug’ Ed presenting, even though he’s not conducting the interview is such a bad look! The joke they made before it by Susanna saying ‘his other half’. It’s really uncomfortable and a bad look! Read the room guys!”