It wasn’t just a campaign—it was a resurrection. When Cash Cobain stepped into The Notorious B.I.G.’s iconic Pelle Pelle silhouette, the streets didn’t just notice—they responded. Crowned by Biggie’s own mother, the moment blurred tribute and takeover, stitching legacy into leather and turning nostalgia into a new wave. This wasn’t fashion. It was a statement. And it’s already rewriting the rules of hip-hop style

Cash Cobain becomes king for the 47th anniversary Pelle Pelle campaign.

In the campaign, dubbed ‘Cash Is King,’ the sexy drill rapper is crowned by his mother, Priscilla Small, partly in homage to The Notorious B.I.G.’s iconic “King of New York” portrait, taken just days before his death by Barron Claiborne.

Three jackets are part of the 47th anniversary drop: brown abrasion, black, and black/red. The limited edition $1,500 outerwear comes in 100 percent genuine plush leather, with a leather collar, emblazoned brand graphics, rhinestones, and metallic stitching.