It looked like a throwaway post — socks, sparkle, a wink. But the timing wasn’t random. The framing wasn’t accidental. And the tone? It didn’t just tease. It redirected. Just weeks after backlash over luxury promotions, Holly Willoughby didn’t issue a statement. She dropped a mood. Because when the spotlight gets heavy, the smartest move isn’t retreat. It’s misdirection — dressed as mischief

Holly Willoughby showed off her cheeky side as she showed off her ‘naughty’ Christmas socks in a new Instagram snap on Friday.

The former This Morning presenter, 44, gave her social media fans a glimpse of her saucy style sporting the white items with the red ‘naughty’ writing.

As Holly gears up to dive into the early Christmas vibes, she captioned her latest post: ‘It was dark this morning when I got dressed for my dog walk… so was delighted to discover I had my Christmas socks on… little moments of joy when your just not expecting them.’ [sic].

Her sassy post comes just weeks after the TV host left fans unimpressed following a recent freebie £1,495 private healthcare treatment.

The Dancing On Ice icon went for a ‘multi-organ MRI scan’ which checks for cancer and numerous other health conditions.

But Holly’s post didn’t go down well with some of her followers, who pointed out the high cost of the treatment would put it out of reach for many.

‘If only we were all so lucky,’ one fan wrote, according to The Sun.

Holly has since turned off comments on the post which was a paid ad.

In her post, Holly wrote: ‘Recently @ezrainc very kindly invited me for a multi-organ MRI scan, checking for early signs of cancer and 500+ other conditions.

‘As we all know, early detection saves lives, and it’s incredible this is now available in London. Having that peace of mind for me and my family is so worth it.

‘As a company their hope is the more who do this the more available it is for everyone…#gifted’.

Health tech pioneer Ezra has launched its screening service in the UK, marking a major expansion beyond the US.

And Holly is the latest of a string of celebrities who have undergone a full body check as she joins the likes of Kim Kardashian, Kate Hudson and Cindy Crawford.

Kim was criticised when she underwent a similar check when she posted two images on Instagram about her scan from Prenuvo, calling the technology ‘life saving.’

In the comments of Kim’s post, users said that these scans are inaccessible to most people.

‘Kim, this is for wealthy people. People can’t afford food right now,’ one user said.

Another commented: ‘The fact majority of society can’t even afford insurance for a simple wellness checkup.’

As cancer rates are rising – especially among young people – the company say they are the best defence against the disease.

With early detection, treatment can start earlier and prognosis improves dramatically.

The AI technology has already significantly reduced scan times to just one hour and provided a scoring system to help doctors prioritise findings.

A 13-organ full body scan currently costs £2,395 while the ‘plus’ option to cover the lungs and heart is an extra £300.