Jelly Roll Says He Was Treated “Like a Criminal” While Shopping at Louis Vuitton

Jelly Roll is currently touring in Australia and New Zealand, putting on incredible shows and sharing fun behind-the-scenes moments with fans. During his free time, he’s been exploring the local culture — even getting to hold and feed a baby quokka, one of Australia’s most beloved animals.

However, not all of his experiences Down Under have been positive. During a recent shopping trip in Sydney, the country star revealed that he was treated unfairly at a Louis Vuitton store.

After losing more than 200 pounds over the past few years, Jelly Roll proudly shared that he can finally shop at designer stores, joking, “I can fit in Louis Vuitton now — pray for my bank account.” But when he visited the brand’s Sydney location, things took an unexpected turn.

According to Jelly Roll, he was profiled and treated “like a criminal” because of his appearance. In a video posted to Instagram, he explained what happened, with the Louis Vuitton store visible behind him:

“Hey man, the Louis Vuitton in Sydney legitimately just treated us like we were finna come in and rob that place. I’ve never been looked at more like a criminal… The last time I was looked at like a criminal this bad — I was actually a criminal this bad.”

The video quickly went viral, sparking outrage among fans who expressed their support for Jelly Roll and criticized the store’s behavior.