Jelly Roll and Brooks & Dunn Ignite CMA 2024 with Unforgettable “Believe” Performance
At the 58th Annual CMA Awards on November 20, 2024, at Bridgestone Arena in Nashville, country legends Brooks & Dunn teamed up with Jelly Roll for a powerful and emotional rendition of their hit song “Believe.” The collaboration not only earned a standing ovation but also became one of the most touching and impactful moments of the night.
“Believe,” written by Ronnie Dunn and Craig Wiseman, is a poignant ballad about faith, loss, and hope. Although Brooks & Dunn had previously won CMA awards for the track, their partnership with Jelly Roll brought fresh gospel-inspired energy. With gospel-like backing vocals, they transformed the classic into a vibrant and soul-stirring rendition.

A Show-Stopping Moment for the Audience
What made this performance so special was the raw energy between Brooks & Dunn and Jelly Roll. There was no rehearsal—just pure emotion. The audience didn’t just listen to a performance; they felt every word.
Post-Performance Response
Following the electrifying performance, Brooks & Dunn and Jelly Roll released the updated version of “Believe” as part of Brooks & Dunn’s Reboot II album. The song was quickly added to country radio playlists in December 2024, with fans praising its fresh and invigorating take.
Jelly Roll’s Powerful Visuals in “Dead End Road”
Meanwhile, Jelly Roll continued to impress with the dramatic music video for “Dead End Road,” featured on the Twisters: The Album soundtrack. The video follows Jelly Roll through storm-ravaged landscapes as he chases tornadoes in a pickup truck, confronting themes of destruction, regret, and redemption. It quickly garnered millions of views and has been hailed as one of his most powerful and visually striking videos to date.